SEO article writing guidelines

 In order for your site to receive traffic from Google seo agency birmingham and Yandex, it must first be included in the search engine results. And the higher it is located in it, the better. One of the most effective tools for attracting search traffic is SEO text. Only this is not an entirely ordinary text - when writing it, various techniques are used and certain requirements are observed.

What is SEO text

An SEO article is a text that is targeted not only at the site visitor, but also at the search robot. Its main goal is to drive search traffic to the site. Such an article responds to a user request and contains keywords that are most often used when searching for material on a specific topic.

Common mistakes when writing and publishing SEO texts

The SEO copywriting process has undergone a bunch of changes since its inception. During this time, some principles left, others are still relevant. But there are some aspects that do not have the most positive effect on the process of promotion and perception of the text by readers. And here are some of them: Highlighting keywords in the text. If phrases are highlighted in any way in the document, this allows you to track their use. But when posted on the site, the style does not affect the search results in any way, so this is not necessary. Solid text. It will be inconvenient to read it. The fact is that Internet users read diagonally, they have nothing to cling to in a solid text. Be sure to break the material into small paragraphs and make out with subheadings. Errors in grammar, spelling and punctuation. The search engine may not do anything, but users will definitely stop trusting the resource that contains texts with errors.

How to write SEO articles

The whole process of writing SEO articles can be concluded in several stages - from collecting the semantic core to proofreading and direct publication.

Stage 1. Collecting the semantic core

First of all, you need to collect all the initial data seo firm in birmingham to optimize the site / a number of site pages. The semantic core is an ordered set of words, as well as their morphological forms and phrases that most closely match the subject of the resource. It directly depends on him whether your site will be

Selection of key phrases

First, you need to define the topic of the site (or page) and choose a few appropriate words. Next, you should collect the main key phrases using Yandex. Word stat. 

How to find similar queries in search engine tips

Search for similar queries at the end of the search results page Study sites in the top 5 or top 10. Here you should conduct an SEO analysis of competitors' texts, find keywords, as well as their frequency and uniformity of distribution. 

Analysis of competitors' website using the SpyWords service

Use of special services. LSI words can be found using MegaIndex , Pixel Tools , Just-Magic Watercolor . You have to pay for the last two services.

Analyzing requests in the Pixel Tools service

If the article is written by an expert, then it is likely that the material will contain all the necessary words, even without compiling a semantic core.

Stage 2. Drawing up a plan

After collecting semantics, it is necessary to draw up a plan for the future text. In one of the paragraphs, there will be an answer to an important question, coverage of an actual topic from a new angle or a solution to a problem. Here are the most popular SEO-optimized article formats:

leadership,

overview of tools or technologies,

reference,

voicing the problem and its solution, 

service offer.

Stage 3. Writing the text

After receiving the information and structuring it, the stage of writing the text takes place.It will be useful to include in the material various tables or charts on the topic. In order to avoid monotony, it is recommended to make sentences of different lengths. You can place emphasis on semantic blocks to attract the reader's attention. Every 3-7 paragraphs must be divided by H2-level subheadings. 

Stage 4. Checking, proofreading and adding additional materials

At the editing stage, it is important to correct punctuation and spelling, cleanse the material from water and clericalism, and also edit the text in accordance with the general style of materials posted on the site. At the end, you can add pictures or screenshots.

Conclusion

After proofreading, you can publish ppc company birmingham the text on the site. Even if you have really unique and high-quality material, do not expect the resource to immediately rise to the top of the search results. Search engines take time to index pages  -  from a couple of days to several weeks.